{"id":653,"date":"2019-12-02T14:40:01","date_gmt":"2019-12-02T12:40:01","guid":{"rendered":"https:\/\/craftor.se\/?page_id=653"},"modified":"2025-04-11T14:15:08","modified_gmt":"2025-04-11T12:15:08","slug":"varumarke","status":"publish","type":"page","link":"https:\/\/craftor.se\/en\/om-oss\/varumarke\/","title":{"rendered":"Trademark"},"content":{"rendered":"

The graphic profile forms the basis for the image of Craftor that is given in printed matter, on the web, advertisements and in the workplace. <\/strong>It contributes to a unified and consistent visual identity and creates recognition and desired positive associations while at the same time reinforcing the unity of everyone who works at Craftor.<\/p>\n\n\n\n

Our visual identity should also convey Craftor\u2019s core values \u200b\u200b- how we want the company to be perceived. A Craftor that is modern, professional and with the best technical solutions. Through words and pictures, we are going to convey a company that we are proud of and that arouses the curiosity, attention and interest of our target groups.<\/p>\n\n\n\n

This graphic manual describes Craftor\u2019s visual identity. Here you will find a framework for logos, colors, fonts and designs. Use the manual as a tool to create a uniform visual image of Craftor. It strengthens our brand and helps build confidence in our business.<\/p>\n\n\n\n

Stockholm September 2019<\/p>\n\n\n\n

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Graphic profile<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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Here you will find our logos<\/h2>\n\n\n\n
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Craftor standard
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Craftor negative
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Craftor Sv\/v negative
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Craftor Sv\/v
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Den grafiska profilen utg\u00f6r grunden f\u00f6r den bild av Craftor som ges i trycksaker, p\u00e5 webben, annonser och p\u00e5 arbetsplatsen. Den bidrar till en enhetlig och konsekvent visuell identitet och skapar igenk\u00e4nnande och \u00f6nskade positiva associationer samtidigt som den f\u00f6rst\u00e4rker samh\u00f6righeten f\u00f6r alla som arbetar inom Craftor. V\u00e5r visuella identitet ska ocks\u00e5 f\u00f6rmedla Craftors k\u00e4rnv\u00e4rden […]<\/p>","protected":false},"author":1,"featured_media":1955,"parent":51,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-653","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/pages\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":0,"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/pages\/653\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/pages\/51"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/craftor.se\/en\/wp-json\/wp\/v2\/media?parent=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}